How To Create A Club On Strava

Strava Clubs are an excellent identify to establish a community (a particularly active community) for your brand. I'chiliad a big fan of Strava Clubs for many reasons. Strava Clubs are a great way to connect athletes with similar interests and/or goals in ane place. Many businesses and sports clubs desire to create a gild on Strava for purposes such as connecting their team members, conducting virtual challenges, sharing meaningful content, and keeping each other inspired and accountable with their preparation goals.

Strava Clubs are interesting from a marketing perspective as they allow an outdoors and athlete-focused brand to institute themselves in a place where they are reaching their key target market. Y'all don't have to cast your net far and broad to collaborate with people who may collaborate with your brand and the customs you lot foster effectually it.

Nosotros can compare information technology to Instagram to put it in perspective. Our Instagram feed shows us content inside our areas of involvement. It is designed this way, and we build our profiles in this way – to see exactly what we want, in a quick gear up, at our fingertips. For example, my feed is full of posts revolving around outdoor trail running, climate change advancement and projects, other mountain sports, and of course, content from my friends and family. It's what I'm interested in and information technology's the quickest way for me to fulfill that interest via social media.

What can I exercise with a Strava Club?

I'thou going to talk through each of these below. First, here's a cursory summary – once you've gear up a Strava Lodge, you can:

• Get your Make Kit uploaded! – Yous'll need a logo and banner within sure pixels for best aesthetics.
  • Logo – 248x 248 (PNG or JPG)
  • Banner or Club Header – a minimum of 1200x 580 px, I found 1584 x 396 px westas good

• Profile Picture – 124 x 124 px (JPG and PNG)

• Invite Athletes to join your cl ub and engage with your customs
  • You can invite them via Strava, send them an electronic mail link, or even mail on your personal profile a link to your club and a CTA to bring together!

• Share your latest content as a word  – anything from weblog articles, race information, strava challenge promotion (for your own social club challenge or an official Strava sponsored challenge) – read more about that past clicking here.
  
• Organize meet-ups and strava club events – yous tin schedule a day, time and place, and invite your Strava Gild members to join. If y'all're digital marketing savvy, yous can promote this across your social platforms. Or, speak to me well-nigh this here.
  
• Engage with your club leaderboard – that stats of your club members' activities will be featured as a leaderboard.
  

• Promote your Strava Social club Challenge – I'one thousand not referring to a Strava Sponsored Challenge here. I can show you how to create or leverage a Strava challenge for your club, promote your challenge and determine your winners.

Demand my assistance building a society, learning how to create and promote Strava challenges for your lodge, or growing your brand presence on Strava in full general? Get in impact.

Book a quick xv minute chat with me hither: https://meetings.hubspot.com/lara-hamilton

or make full out my contact form, and I'll get dorsum to you.

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How practice I create a Strava Club?

Creating a club on Strava needs to be washed via the Strava Website , rather than the Strava Mobile App.

Go to Explore , and striking Clubs in the dropdown menu.

Click 'Create A Club' – the black icon in the correct hand corner, higher up the make lodge logo cluster.

Fill in the required details for your society. Make sure your order URL/Slug is SEO Optimized for your brand.

You'll side by side be prompted to upload your club/make logo and social club header. I specified the required image pixels above. Here it is again for practiced measure.

• Logo – 248x 248 (PNG or JPG)
• Banner or Club Header – a minimum of 1200x 580 px, I found 1584 x 396 px due westequally adept

• Contour Pic – 124 10 124 px (JPG and PNG)

I created this club early last year at the meridian of COVID equally a manner of connecting runners around Idaho and anywhere else! See my screenshot below.

If I was actively using this club at the moment, I would modify the logo so the messages are more than visible, and reduce the pixelated look of my cover epitome. Merely a few pointers to mention.

You'll notice I have put my website in the social club proper name, and also below the social club location. This is a must for brand-affiliated clubs. The order URL slug is too important to lucifer up with your brand proper name

How practise Strava Club Members record their activities?

Strava Club members accept 2 choices here. They can record their activities either using the Strava Mobile Awarding itself or by syncing their sports picket with the Strava Application.

To tape using the mobile application, open the app, and hit the Tape button at the bottom horizontal bill of fare options.

How do I Create A Strava Club Event?

On your Strava Club Homepage, striking the bright orangish icon, 'Add Club Event'.

A pop-up will appear on the screen. Run into my screenshot beneath.

You'll encounter an option to Select a Route. This brings me to my next step. How to create a Route for your Strava Order Event.

How do I create a Route for my Strava Club Event?

Click the blue hyperlinked 'Create one now' under the Route drop-downwardly carte du jour.

You'll be redirected to a new folio – the Strava Routes Creation Page.

Type in the location you'd like to begin your run from, in the search bar above the map.

Elevate your cursor and click to draw your route, clicking to drib a point at your finishing destination. See my screenshot below for an example. I also clicked 'show 3D terrain' under map preferences. A new Strava Routes feature.

In the top correct-hand corner, hit the bright orange 'Salve' icon. A pop-upwards will appear, fill out the details and salvage them to your routes. See my screenshot.

Information technology'll then be bachelor as an choice for your Strava Club in-person/alive event.

Is it costless to create a club on Strava?

Creating a lodge on Strava is entirely free!

The only component of Strava that involves a cost is Strava Business organisation Sponsored Challenges. I wrote a whole article discussing this, including an assessment of the criteria Strava has established ( click here to read their FAQ around Strava Sponsored Challenges ) around Strava Sponsored Challenges.

You can read my commodity here.

Can you create your own challenge on Strava?

There are multiple means to create a Strava Challenge for your ain personal contour, or for your Strava Club. This can be achieved past:

• Strava Route or Segment Challenges , designed with a location-specific Gild Claiming in Listen

• Leveraging a Strava Challenge and utilizing it for your club, promoting it in your order and across your social media.

• The Strava Group Challenge feature , where you lot can invite up to 24 athletes to participate. This is not the best option for a lodge every bit your options are more limited.

Or a Strava Custom Challenge, too known every bit a Strava Sponsored Challenge or a Strava Business Sponsored Challenge .

Strava Sponsored Challenges are a more than expensive route. Yous can read more about them here on the Strava Website.

To give yous a brief outline, Strava has a minimum investment of 20,000USD for Sponsored custom challenges. You must too fulfill the following criteria:

"Strava focuses on brands who are endemic to the fitness infinite, given the types of users on our platform. Here are the criteria we look at:

• The sponsor'southward product is owned to the fitness infinite (i.e. New Residue running shoes, Trek bikes, Clif bar nutrition, etc.)

• The sponsor has an existing relationship with a popular event (i.e. The Virgin Money London Marathon, TCS New York City Marathon, etc.)

• The sponsor already supports able-bodied initiatives (i.e. Michelob Ultra's focus on fitness/health etc.)"

Sourced from Strava Sponsored Challenges FAQ

I wrote a whole article on Strava Challenges – click here to read it. I volition walk you through how yous tin practice each of the options to a higher place.

I have worked in Digital Growth Marketing for the past five years and am an elite distance runner and outdoor athlete. Let me know if I can assistance y'all establish a presence on Strava, or first optimizing your guild for brand reach and engagement.

You can book a quick 15-minute conversation with me here: https://meetings.hubspot.com/lara-hamilton

Or contact me here:

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Source: https://larahamilton.com/how-to-create-a-club-on-strava/

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